Britains Cococubs were launched in 1934 to promote the sale of Cadburys cocoa, rebranded as The Children's Cocoa, advertised as 'A Toy in Every Tin'. 15 figures were released with further models released over the next two years. The initial launch of the Cadbury's Cococubs promotion was so successful that stock of all Cococubs ran out towards the end of October and Cadburys appointed other factories to make the models until Britains could catch up in early 1935. These models were solid, rather than hollow cast, and stamped Copyright Cadbury with no mention of Britains. Made for just a couple of months in late 1934, these are the rarest of them all as some collectors assumed that, being solid and therefore heavier, they were fakes or recasts.
This Britains Cococub Mr Pie Porker was first issued in June 1934. He wears a black tail jacket with grey trousers, yellow waistcoat and white shirt with black top hat. His curly tail extends from the back of his jacket. Clearly marked "COPYRIGHT CADBURY" underneath
manufacturer reference 666
in very good original condition with only very minor paint loss. He has a split in his right ear but could easily be stuck but preferred to leave original