Britains Cococubs were launched in 1934 to promote the sale of Cadburys cocoa, rebranded as The Children's Cocoa, advertised as 'A Toy in Every Tin'. 15 figures were released with further models released over the next two years. The initial launch of the Cadbury's Cococubs promotion was so successful that stock of all Cococubs ran out towards the end of October and Cadburys appointed other factories to make the models until Britains could catch up in early 1935. These models were solid, rather than hollow cast, and stamped Copyright Cadbury with no mention of Britains. Made for just a couple of months in late 1934, these are the rarest of them all as some collectors assumed that, being solid and therefore heavier, they were fakes or recasts.
This rarest figure of them all is Britains Cococub boy with a candy bar as the original first Jonathan and was only issued in the period from Autumn until December 1934 when it was withdrawn (possibly because he was a little stout from eating one too many candy bars!) He wears a blue suit with white shirt and socks and has a red tie. He is holding the candy or chocolate bar to his mouth with his right hand. Clearly marked "COPYRIGHT CADBURY" underneath
manufacturer reference 673
in very good original condition with some minor paint loss that does not detract from this rare figure